Whoopi Goldberg Launches Hemp-Derived Beverage at Cannabis Means Business Conference

Entertainment icon Whoopi Goldberg is set to make a significant impact in the cannabis beverage industry with the launch of Whoop-Tea at the Cannabis Means Business (CMB) 2025 conference. Scheduled for June 4-5 at the Javits Center in New York City, Goldberg will participate in a fireside chat with CNBC's Tim Seymour, discussing her innovative beverage and the evolving cannabis market.

The new hemp-derived beverage, created in collaboration with Pure Genesis, represents a unique entry into the rapidly expanding cannabis wellness sector. Goldberg's motivation behind Whoop-Tea stems from a desire to create a social, relaxing drink without the negative effects associated with traditional alcoholic beverages. Her vision aligns with a growing consumer trend toward alternative, health-conscious recreational options.

During her presentation, Goldberg will explore the intersection of entertainment, wellness, and cannabis innovation. Her involvement signals a continued mainstream acceptance of cannabis-based products and highlights the industry's potential for creative entrepreneurship. The beverage market has seen significant growth in recent years, with consumers increasingly seeking alternatives to traditional alcohol that offer relaxation and social connection.

The CMB conference provides a critical platform for professionals and companies invested in cannabis industry development. By featuring a high-profile celebrity like Goldberg, the event underscores the sector's mainstream potential and ongoing normalization. Whoop-Tea represents more than just a new beverage; it symbolizes a broader cultural shift in how society perceives and integrates cannabis products into wellness and social experiences.

Goldberg's entrepreneurial venture into the cannabis beverage market reflects a broader trend of celebrities and established brands exploring emerging cannabis opportunities. Her product promises a unique combination of tea, lemonade, and THC, targeting consumers seeking a relaxed, hangover-free social experience.